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Visa - Talk of the Town

From insight to influence

We gave Visa a powerful sub-brand and refreshed digital experience to celebrate the vitality of UK towns.

Visa champions the economic health of local communities

‘Talk of the Town’ is Visa’s flagship initiative to understand and promote the vitality of towns across the UK. It celebrates the diverse mix of businesses and services that fuel local economies while encouraging the sharing of best practices nationwide.

A bold identity & refreshed digital platform

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Distinctive sub-brand and visual language

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Award-winning exhibition stand and data visualisation for major political conferences

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Refreshed UI and mobile-first experience with multi-year data comparison

A growing initiative needed a stronger platform

Launched to great success, Talk of the Town quickly became an influential programme with MPs and civil servants. But as Visa expanded the dataset to include new 2024 insights, the platform needed a complete refresh - improving usability, updating the interface and making it simple for users to explore data across multiple years.

Brand Maximisation™ with an eye on growth

Working closely with the team during the first Covid-19 lockdown, we reimagined BOXXER’s brand. From a refined monogram to a confident visual system, we positioned them as a serious player on the boxing stage. The refreshed identity made its debut on BT Sport and ITV4 in autumn 2020, ensuring BOXXER entered the post-lockdown arena looking ready for prime time.

From the client

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque metus ex, suscipit eu non, dictum in tortor. Jane Smith Job title, Visa

Need a stronger voice & sharper digital presence? Let’s talk.